Why Use the Reddit API for Business?
The reddit api lets you read (and with approval, post to) Reddit programmatically. Use cases include reddit automation for social listening, lead alerts, sentiment analysis, and trend tracking. This guide covers rate limits, examples, and best practices for reddit social listening in 2026.
Rate Limits and Authentication
Reddit's API has rate limits per client and per OAuth token. Use OAuth2 for production. Respect the rules: no scraping at scale without following the API terms. Documented limits are typically 60 requests per minute for authenticated apps.
Code Examples: Fetching and Filtering Posts
Use endpoints like /r/subreddit/new to pull recent posts. Filter by keyword in title or body. Store results or send to a webhook. Many teams use a service like RedditNotifierAI instead of building from scratch to get filtering, alerts, and compliance handled.
Best Practices
Cache when possible to reduce calls. Use webhooks or polling wisely. Don't store unnecessary PII. Combine API data with your CRM or Slack for a full reddit social listening workflow. Keep an eye on Reddit's API changelog for updates.