What Is Reddit Keyword Monitoring?
Reddit keyword monitoring means tracking specific words and phrases across subreddits so you get notified when they appear. Use cases: brand mentions, competitor names, product categories, and buying-intent phrases like "looking for" or "recommendations."
Setting Up Your Keywords
Start with brand name and common misspellings. Add competitor names and category terms. Use boolean logic (AND, OR, NOT) to track reddit mentions precisely. Avoid overly broad terms that generate noise; refine based on alert quality.
Tool Comparison
Options range from Reddit's built-in search (manual) to dedicated tools like RedditNotifierAI that offer real-time alerts, AI spam filtering, and Slack/email delivery. Reddit brand monitoring tools often include sentiment and volume metrics.
Use Cases: Brand, Competitors, and Trends
Monitor your brand for support issues and praise. Track competitors to see where they're mentioned. Follow industry keywords to spot trends and content ideas. Combine with a response workflow so the right team member acts on each alert.