What Is Reddit Sales Prospecting?
Reddit sales prospecting means finding and engaging potential customers on Reddit who have expressed a need relevant to your product. Unlike cold outreach, these prospects are often in "buying mode"—asking for recommendations or sharing frustrations.
Identifying Decision Makers on Reddit
Look for signals: job titles in flair or post history, mentions of "we're building," "our team," or "I run." Subreddits like r/entrepreneur and r/startups attract founders and operators. Use reddit for sales by filtering for these signals in your monitoring setup.
Building Relationships Before Pitching
Comment helpfully on threads before ever mentioning your product. Build karma and credibility. When someone posts a problem you solve, respond with genuine advice first; then offer your solution as a natural next step. This is how you find decision makers reddit and get replies.
Outreach Best Practices
Keep messages short. Use DMs sparingly—many users prefer a public reply. Never use scripts that look automated. Track which subreddits and keywords lead to meetings and refine your list. Tools that alert you in real time help you respond while the conversation is hot.